5 Common Makeup Mistakes And How To Avoid Them

We all have our makeup routine that we feel we’ll never stray away from. But what if your everyday routine is actually full of beauty blunders? Have no fear: we’re here to help! We took some time to write down the biggest makeup mistakes we’ve discovered over the years and explain why they may be throwing a wrench in your routine.

Here are our top 5 common makeup mistakes, and of course, how to avoid them.


1. Applying Before Moisturizing

Dry skin is makeup’s worst enemy. Applying makeup directly to dry skin can cause flakiness, which makes it difficult to blend the product into the skin. Before applying any makeup, make sure your face is freshly cleansed and moisturized. A moisturizer that can double down as a primer is the best choice. To remedy your dry skin long term, make sure to exfoliate weekly!


2. Too Much Concealer/Not Setting

We love concealer as much as the next gal, but be wary of using too much. You should not apply concealer on your entire face. Instead, tackle the areas that need correction, such as blemishes and dark spots, with a light layer and build up as needed to avoid accentuating fine lines and wrinkles. Opt for more lightweight concealers that still offer good coverage for a more natural and luminous finish.


3. Applying Blush Wrong

Blush is supposed to add a youthful, rosy touch to our face. If you apply blush wrong - such as too low or too high - you risk aging yourself. Smile and apply color to the apples of your cheeks, then blend color back along your cheekbones. This technique creates a glow that doesn’t look clownish. For advice on blush placement for specific face shapes, check out this Allure article featuring our Founder, Sarah.


4. Wrong Shade of Foundation

It’s a makeup mistake everyone has made at some point. Wearing the wrong shade of foundation will automatically give away that you are wearing makeup because your face won’t match the rest of your skin. When choosing a foundation, make sure to shade match by testing on your face rather than your arm for the most accurate results. It doesn’t hurt to buy two colors that seem close to your skin tone, and either choose the shade that looks best in natural daylight or keep both to mix-and-match as your skin-tone fluctuates throughout the seasons.


5. Filling in Eyebrows Too Dark

Lastly, we need to talk about ‘brows. Filling in eyebrows too heavily is perhaps the biggest makeup blunder of all. For blondes, filling in your eyebrows with a shade that matches your hair color or even one shade darker looks best. If you have darker hair, we wary of going darker on your brows to avoid brows that look harsh. We recommend that you apply your brow product with feathery upward strokes concentrating on sparse or uneven areas,  rather than uniformly filling in the entire brow, for the most realistic finish. Lastly, lightly comb through your eyebrows with a brow brush to smooth out the lines and even out the look. Voila! Great looking brows.

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