Welcome to our new blog series, Clove Confessional. Call it our Southern charm: we don’t just want to make clean, pro-performance cosmetics in a vacuum. We want your help developing products from phase one. After all, you’ll be the ones using them to the last drop! Use this as an open forum to discuss what you love, what you’re not so into, and what you wish you could see more of. Just comment below.

Our first topic of discussion: liquid foundation. There are thousands of options out there for this makeup bag staple. So, what’s your dream liquid foundation like? Which brands are doing it right (or so, so wrong)? Nothing’s off-limits, from finish and wear to packaging and shade range. And… go!

October 15, 2019

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