Is Your Makeup Right For Your Face Shape?

Ever been pumped to try out a new makeup look that looked amazing on somebody else—only to realize you look a bit... off? Chances are, the way you're applying your makeup, especially your bronzer, blush, and highlighter, may not be ideal for your face shape. Let's dig a little deeper.

Woman applying makeup

First, take a peek at this quick visual overview of the different face shapes out there. Which reminds you most of yours? Don’t worry if you don’t fall squarely into one category—while many people can definitively determine their face shape, sometimes people fall between two shapes. In that case, consider both.

Face shapes diagram

So, what does this mean for your makeup? Contour and bronzer, highlighter, and blush not only give dimension to the face but can also be used to slightly reshape..


IF YOU HAVE AN OVAL FACE...

  • Apply blush to the apples of the cheeks in order to create visual roundness.
  • Use bronzer on your jawline and hairline to help the face appear slightly less long.
  • Pop highlighter on top of cheekbones to accentuate the roundness of your cheeks even more.


IF YOU HAVE A SQUARE FACE...

  • Apply blush to the apples of the cheeks in order to create visual roundness.
  • Contour the temples to visually bring them inward.
  • Pop highlighter on top of cheekbones to accentuate the roundness of your cheeks even more.


IF YOU HAVE A ROUND FACE...

  • Apply your blush a little further back on the cheeks to avoid emphasizing roundness.
  • Contour the temples to visually bring them inward, and consider playing up a jawline contour in order to create a defined jawline.
  • Apply your highlighter a bit further back on the cheeks as well, so cheeks look slightly less round.


IF YOU HAVE AN OBLONG FACE...

  • Apply blush to the apples of the cheeks in order to create visual roundness.
  • Use bronzer on your jawline and hairline to help the face appear slightly less long.
  • Pop highlighter on top of cheekbones to accentuate the roundness of your cheeks even more.


IF YOU HAVE A HEART FACE...

  • Apply your blush a little further back on the cheeks to avoid emphasizing roundness.
  • When applying bronzer, avoid the jawline—you want to take attention away from the heart shape's angular jawline.
  • Apply your highlighter a bit further back on the cheeks as well, so cheeks look slightly less round.


IF YOU HAVE A DIAMOND FACE...

  • Apply blush to the apples of the cheeks in order to create visual roundness.
  • Contour the temples to visually bring them inward. But when applying bronzer, avoid the jawline—you want to take attention away from the diamond shape's angular jawline.
  • Pop highlighter on top of cheekbones to accentuate the roundness of your cheeks even more.


At the end of the day, makeup is art and also very personal. If you’re satisfied with your current routine or partial to a certain application technique, keep it! But if you’ve struggled to figure out where to place complexion products or wondered why something looked a little off, definitely consider your face shape.


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