There is nothing worse than spending extra time to get ready for a holiday party or night out on the town and then realizing it wore off almost immediately. From my years of working as a makeup artist, I have a handful of tips and tricks that will increase the longevity of your look and make your makeup last all night.
Choose Quality Products
I know this seems obvious, but it really does make a difference. Unfortunately, quality doesn’t necessarily mean expensive; in fact, there are some really high quality and effective drugstore products out there. Select products that have quality ingredients in them that you know work well with your skin.
In order to make your makeup last all night when it comes to complexion, I suggest a two-part prep process for all skin types. First, apply a primer all over your skin. (You can use a designated primer or a moisturizer that works really well with your skin type and products.) Second, dust a translucent setting powder over areas where you tend to get oily and apply your makeup on top of this layer. If you are oily, you can use these steps daily in order to control shine.
Blot + Powder Lip Method
Lipstick is usually one of the first products to fade away due to talk, eating, drinking or – ahem – kissing. You can save yourself from worrying and hassle by using a long-wear liquid lipstick like our Lip Velvet, but if you prefer a lipstick here’s what you do:
- Apply lipstick to lips as you would normally
Press lips together in a blotting motion with a tissue in-between your lips.
Repeat 1 and 2 until you have desired coverage; this will create a longwear stain.
- Apply a little translucent setting powder to your lips if you’re going for a matte look. (I don’t recommend a glossy finish or lip gloss for an all-nighter look as they are difficult to keep in place due to natural oils.)
Your final step is to create a barrier on your skin to prevent your makeup from transferring and fading. The best way to do this is with a dusting of setting powder, a spritz of a setting spray, or both.
I hope you all have the time of your life ringing in the new year! With these tips in your back pocket, you can make your makeup last all night and start the new year off right!
– Sarah Biggers, Founder and CEO
Choosing the right lippie can seem like a daunting task, especially with so.many.shades out there, but we’ve simplified for you with a quick graphic from our founder/makeup artist, Sarah Biggers. This infographic will help you find your perfect lipstick shade, whether for a work appropriate daytime look or a night out on the town.
As always, all the products listed below are made with clean ingredients, and PETA-certified cruelty-free and vegan!
We hope you found this guide helpful and feel confident in finding your perfect lipstick shade!
If you do a google search for toxic makeup ingredients, what to avoid in my makeup and skincare, or chemical free makeup (which always makes me laugh, since even water is a chemical), there is no shortage of blog posts and articles with answers.
So why is CLOVE + HALLOW publishing another one?
Because the CLOVE + HALLOW stance on clean cosmetics is a little different (read this article to understand what I mean) and many of our customers are new to the space and looking for a short-and-sweet list that can put into practice immediately.
So instead of providing you with all of the possible toxic makeup ingredients that may be lurking in your products, we’ve decided to simplify with a list of the five toxic ingredients you should always avoid in your personal care products. Beyond these, you should decide where your own personal line in the sand is and purchase products that fit within those parameters.
So, without further ado, here are the five toxic makeup ingredients that you should never let near your skin:
- Parabens – A paraben (methylparaben, butylparaben, etc.) is a very effective preservative to stop fungi, bacteria, and microbes from taking over your beauty products. And while truthfully they are pretty badass preservatives, using products formulated with parabens just isn’t worth the risk: they are highly absorbable (a recent study found high levels of parabens in young males just hours after they applied a topical lotion containing parabens) and they have been linked to estrogen-related issues and breast cancer. It just isn’t worth the risk, particularly when there are plenty effective but safe preservative options on the market. Even major retailers are seeing the truth: Target is banning products containing parabens starting in 2020.
- Fragrance/Parfum – Actual perfume products aside, most cosmetics have a scent. If you were to read the ingredient list for a standard beauty or personal care good, “fragrance” or “parfum” will be listed 9 out of 10 times. Why does this matter? Those terms are protected as trade secrets by the FDA and therefore unregulated, so the dozens of toxic chemicals (on average, at least 14) that comprise a fragrance do not have to be disclosed. These components are often derived from petroleum and contaminated with toxins that are carcinogenic and irritating, such as formaldehyde and acetone. I like to smell like cotton candy sometimes too, but is it *really* worth it?
- Oxybenzone/Avobenzone/Octinoxate – These are three common chemical sunscreens, which means they absorb solar radiation and transform it to prevent sunburn rather than physically deflecting it like a zinc oxide or titanium dioxide. After a single application, these chemicals can be detected in the blood for up to two days and are known for interrupting hormone/endocrine cycles due to mimicking estrogen.
- Petroleum/Mineral Oil/Paraffin – These are petrochemicals often contaminated with carcinogens during processing and refinement. Additionally, they are occlusive which means your skin cannot breathe from under them and thus often cause acne, clogged pores, and irritation.
- Talc – This absorbent powder has recently risen through the ranks of ingredients to avoid due to some nasty new evidence that points to carcinogenic and irritation risks associated with usage. The main issue is that the mining and processing procedures of the talc we apply to our bodies (and accidentally, often inhale) are unclear, and while pure talc may not be an issue, talc contaminated with asbestos certainly is. The FDA does require testing talc for asbestos, but clearly, that is not enough: there have been multiple incidents over the last decade in which major cosmetic brands were tested positive for containing asbestos, including the most recent incident with the kids clothing store, Justice.
Of course, CLOVE + HALLOW cosmetics never contain the above toxic makeup ingredients and are PETA-certified cruelty-free and vegan, too. We’re not into fear-mongering, but we highly suggest combing through the products you use regularly to toss out any that contain the ingredients above.
We’ll create a more in-depth list down the road for those of you who are really invested (and willing to invest) in clean personal care goods. What are some of the big bad toxic makeup ingredients on your list to avoid?
– Sarah Biggers, Founder and CEO
In the early days of CLOVE + HALLOW, I told everyone that my goal for this line was an aura of welcoming inclusivity. In other words, I wanted to create a very real sense of community around my brand – and with real women, not just with elite influencers. With this goal in mind, we recently launched the CLOVE + HALLOW Partnership Programs – a collection of three different programs to suit a wide range of interests and skills.
Keep reading for details on the programs and how to apply!
Are you an Influencer, Ambassador or Pro?
The Pro Program is reserved for professional makeup artists. Having used my makeup freelance career as the launching pad for CLOVE + HALLOW, it’s very important to me that we recognize and support makeup artists looking to add clean, cruelty-free and vegan cosmetics to their kits. To apply, simply fill out this application and email it to email@example.com — we’ll be in touch within 3-5 business days with our decision. Once accepted, members of our Pro Program will get a 40% off discount code for purchases on cloveandhallow.com as well as access to insider exclusives.
Our Influencer and Ambassador programs are Affiliate Programs and perfect for those of you who want to promote CLOVE + HALLOW in exchange for some sweet perks – like early access to new products, discounted product, and insider exclusives. All that we ask is that you share your love for CLOVE + HALLOW as much as you can!
The biggest difference between the two programs is that Influencers need a platform – such as an established YouTube channel, blog, Instagram, etc. – in order to receive free product and commissions from sales that their promotions generate. To apply for the Influencer program, complete this form.
To be an Ambassador, the only requirement is that you love CLOVE + HALLOW and want to share it with your friends and family (awesome, right?!) As an Ambassador, you will receive insider exclusives, early access to new product launches, and a steep discount code for all your purchases on cloveandhallow.com. To become an Ambassador, please complete this application.
On behalf of the CLOVE + HALLOW team, thank you for all your support. We are so excited to share this journey with you – and the perks ain’t too shabby either 😉
Sarah, Founder and CEO
CLOVE + HALLOW’s Clean15™ is a concept that naturally raises many questions, so we thought it would be best to have our founder sit down and explain it in more depth.
At it’s most basic, the Clean15™ is our proprietary formulation strategy that guarantees 1000+ toxic ingredients are replaced with 15 or fewer safe ingredients per base formula. Known endocrine and hormone disruptors, carcinogens, and irritants are eschewed for natural butters, oils, and waxes that are gentler on the skin and safer for absorption.
The concept of the Clean15™ came to be mostly out of my own frustration as a consumer. Once I started to pay closer attention to the ingredients in my cosmetics and personal care goods, I was even more overwhelmed while shopping thanks to mile-long ingredient lists. (And it didn’t seem to matter if it was a natural brand or not; reading ingredient labels from almost every product I came across made me feel like I was in a PhD chemistry course!) So when I decided that I was going to launch my own clean, cruelty-free and vegan cosmetics line, I knew I had to come up with a way to guarantee simplicity and minimalist formulas. Clean15™ is that solution.
As I mentioned in a previous blog post, CLOVE + HALLOW wasn’t created to be the cleanest or greenest cosmetics line on the market; our goal is simply to create affordable, safe products that are up to my professional standards as a makeup artist, and the Clean15™ helps us accomplish that goal. That being said, we do have an expansive list of acceptable ingredients and an even more robust blacklist of ingredients we will never allow in our formulas. What are some of those? Scroll down to find out!
Ingredients we NEVER use:
- Animal by-products
- Synthetic fragrance
- Synthetic flavors
- PEG- compounds
- Bismuth Oxychloride
- Mineral Oil
- Paraffin Oil
- BHA and BHT
- SLS and SLES
Ingredients we DO use:
- Jojoba, Castor, Sweet Almond, Argan, Coconut, and Capric/Caprylic Triglyceride oils
- Cocoa, Shea, and Mango butters
- Carnauba, Candelilla, and Sunflower waxes
- Magnesium Stearate
- Boron Nitride
- Titanium Dioxide
- Iron Oxidess
- FD&C dyes (we start with iron oxides and supplement with such small percentages of lake dyes that we think it’s worth the tradeoff for awesome pigmentation and shade range)
- Tocopherol (vitamin e)
- Rice Bran, Rosemary, and Sunflower Extracts
- Coconut Alkanes (a natural emollient with a silicone-esque feel, used primarily to reduce dimethicone concentration)
- Dimethicone (a silky synthetic oil silicone used to create slip, adhesion, and smooth texture, used occasionally in our color cosmetics in small amounts typically as a dispersion oil for pigments)
While these lists are not exhaustive by any means, they are a good starting place of CLOVE + HALLOW’s basic YAY and NAY ingredient lists. When we do occasionally use a synthetic, it’s for a legitimate purpose in the formula such as texture, shade range, or wear-time, and never selected just for cheap filler like so many brands out there do. If you see an ingredient on here or in one of our formulas that you have a question about, please let us know so we can explain the purpose of that ingredient and why we chose to utilize it.
With so many cosmetic lines popping up each day – particularly in the rapidly expanding green beauty market – it can be hard to keep track of who’s who and what they stand for. We thought it would be best to sit down with our founder, Sarah Biggers, to discuss how CLOVE + HALLOW started and what makes it special.
—You weren’t a novice to the beauty scene when you started CLOVE + HALLOW. Tell us more about your background!
If you had asked me in college what I was going to be doing in five years, I never would have said anything related to the beauty industry. I had always been obsessed with makeup and had begun dabbling with doing makeup application on my sorority sisters, but I attended Georgia Tech – which is a renowned engineering institute – and figured I’d keep working for software companies or end up in some other tech industry. It wasn’t until I graduated and the weight of my “first job” really hit me that I decided to pursue makeup artistry. Within a few weeks I turned down my job offer, enrolled in some local makeup courses, and booked my first makeup gig. It was an eight hour unpaid shoot but I left feeling so happy that I knew I’d made the right choice; from there, I built up a great reputation as one of Atlanta’s go-to bridal and editorial makeup artists.
Tell us about the first time you thought of starting a makeup line. Why? What did you envision?
I come from a family of entrepreneurs; all of us are wired to think about building our own businesses in whatever industry we’re active in. While freelancing, I was already thinking about various ways I could shake up the beauty industry – and while I came up with some really great ideas, none of them spoke to me enough to pursue. It wasn’t until I came down with a mystery illness in late 2014 that forced me to quit working due to debilitating depression and panic attacks that I thought about my own cosmetics line. I had been sick for months and each doctor that I went to was flummoxed and sent me to another doctor who then sent me to another doctor and it just went on and on until I made my way to a naturopath. She encouraged me – ever the skeptic – to drastically reduce my chemical intake by overhauling my diet, cleaning supplies, personal care, etc. When I went to purge my makeup and skincare by trying out hundreds of clean alternatives, I couldn’t find many suitable replacements – especially for my professional makeup kit – and that’s when the light bulb went off.
What was the pivotal moment when you thought, “Okay, I have to do this?” and then actually pursued CLOVE + HALLOW?
I had drafted up a business plan for an unnamed clean cosmetics line but it was just sitting on my desk gathering dust because I was so busy running my makeup and lash extension businesses. It wasn’t until I found out that I was going to become an aunt that I really decided to go for it; the idea of kissing my nephew with toxic lipstick made me cringe and I was overwhelmed by the desire to make less toxic products for our future generations to use. A few months later – February 2016 to be exact – I incorporated to make it official and in June 2016 I took my last makeup client so I could work on CLOVE + HALLOW full-time.
CLOVE + HALLOW is a unique name. Tell us about the story behind it.
Honestly, it was a bit of a process. I was thinking about the C+H brand and what I wanted it to invoke and immediately went to a sense of natural warmth and inclusion, so I thought of clove spice and wrote it down. Then I reflected on my relationship with makeup – and most women’s relationship with makeup – and felt that it was almost ritualistic in nature. Wake up, wash my face, put on my makeup, go about my day, take off my makeup, go to sleep. Rinse and repeat. It made me think of almost a religious experience and I thought of “Hallow be Thy Name.” Smoosh them together, and voila!
Why cruelty-free and vegan?
To keep it simple and to the point: I am a huge animal lover and could never rationalize my business testing on animals or including animal byproduct ingredients in our formulas when there is simply no reason to do so. We will never engage in this kind of behavior, and if that means we will never expand into Chinese markets where animal testing is required by law, then so be it.
There are so many clean, cruelty-free and vegan cosmetic lines on the market. What makes CLOVE + HALLOW special?
I always say there are five things that make us unique, especially when you look at all five of them together and realize that no other business is doing what we’re doing:
- Modern aesthetic – I wanted to create clean products that were cool and pretty enough to display on vanities.
- Shade range – Inclusivity is everything to CLOVE + HALLOW, so we develop our shades with feedback from testers who encompass a huge range of skintones to ensure that we have a vibrant and diverse shade range that will suit most skintones.
- Pigmentation – Not all women want natural coverage or sheer payoff, and some of us (aka me!) can’t get away with that look because we don’t have flawless skin. CLOVE + HALLOW products were created with boldness and pigmentation in mind.
- Clean15 – Cosmetic labels are so overwhelming, and unnecessarily so considering the number of ingredients included on labels in such tiny amounts that they don’t really impact the formula. We clear the confusion and keep it simple with 15 or fewer safe ingredients per base formula.
- Affordable price point – More than anything else, the price point is what I love about CLOVE + HALLOW. It is my belief that high quality clean cosmetics should not be a luxury reserved for an elite few, but available to anyone who is looking to make healthier choices.
If there was one thing you could explain to potential customers that is difficult to get across on a website, what would it be?
When transitioning to clean beauty products, I was so annoyed by brands and businesses that misled consumers with scammy greenwashed marketing tactics. All I wanted was to find a cosmetics line at my local (non-luxury) store that was straightforward and not packed full of PEG- compounds, talc, parabens, and synthetic fragrance or flavor. When I couldn’t, I decided to make my own with that end goal in mind. So here’s the truth: CLOVE + HALLOW was never developed to be the cleanest, greenest or purest line on the market. There are so many incredible brands out there positioned that way and doing exceptionally well and I wholeheartedly support them, but that just isn’t us. In short, I launched CLOVE + HALLOW to create clean products that were up to my professional standards as a makeup artist without the crazy expensive price-point. Because of that, you may find a silicone or synthetic in some of our products and we may have less organic ingredients compared to some of our competitors. But, and you have my word on this, we only utilize synthetics when they serve a legitimate purpose in the formula – such as preservation, shade, or wear-time – and only the safest synthetics (below a 3 on the EWG) are allowed. CLOVE + HALLOW is truly revolutionizing clean beauty, and I am so thankful for all the support that has allowed us to do so. Upward and onward! x