Napa
Napa
Cupcake
Cupcake
Lip Velvet
Lip Velvet
Sugarbear
Sugarbear
Uptown
Uptown
Lip Velvet
Lip Velvet
Road Trip
Road Trip
Fiesta
Fiesta
Jetsetter
Jetsetter
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Lip Velvet

$19.00

One of our all-time bestselling products, this PETA-certified cruelty-free and vegan liquid-to-matte lipstick dries down to a comfortable budge-proof finish to last through a long work day, date night, or girls' night out.

Infused with coconut oil, shea butter, and vitamin E, Lip Velvet delivers long-wear liquid lip color that hydrates and nourishes, too!

This item is shelf-stable for 24 months. Use within 12 months of opening for best results.

We recommend exfoliating your lips with a oscrub prior to applying Lip Velvets to ensure the smoothest application.
A LIQUID LIPSTICK THAT HYDRATES, TOO. Our PETA-certified cruelty-free and vegan Lip Velvets are longwear liquid lipsticks infused with coconut oil, shea butter and vitamin E to deliver lip color that lasts all day without drying out your lips.
LASTS THROUGH DRINKS AND MEALS. Lip Velvets were developed to be smudge-proof and budge-proof so you can eat, drink and be merry without needing touch-ups!
NO CRACKING OR FLAKING. The soothing ingredients included in Lip Velvet prevent your lip color from cracking and flaking throughout the day.

Coconut Alkanes, Isododecane, Hectorite Clay, Polypropylsisesquioxane (silicone to coat pigments), Trimethylsiloxysilicate (silicone to coat pigments), Fractionated Coconut Oil, Shea Butter, Sunflower Seed Wax, Argan Oil, Vitamin E, Iron Oxides and/or FD&C Pigments, Titanium Dioxide

Click here to see our full Ingredient Glossary

What is your return policy?

We have a generous returns and exchange policy. For details, please reference our returns and exchanges page here.

How do I get free shipping?

We offer free shipping for domestic orders above $50 and international orders above $100. This discount will apply automatically once the threshold is met.

When will I get my order?

Domestic orders typically arrive within 8 business days of ordering and international orders typically arrive within 3 weeks. These are just estimates; most orders arrive sooner but may also take longer.

Why do some of your products contain synthetic ingredients?

Our focus is on creating clean cosmetics that do not compromise on safety or quality. We start off with all-natural formulas and supplement with safe synthetics only if needed in order to achieve optimal pigmentation, preservation, or performance. To learn more about the safe synthetics we use and why, please visit read about the Clean15 and read this post.

LEARN MORE ABOUT LIP VELVET

Scroll down for live swatches and an application demonstration from our founder!

YOU WON’T BELIEVE YOUR EYES

  • The cleanest long-wear liquid lipstick on the market, made with 100% cruelty-free ingredients
  • Enjoy a budge-proof, smudge-proof, and kiss-proof matte finish for all-day wear
  • Shea butter, vitamin E, and coconut oil moisturize to minimize flaking or cracking

THE “NO TOUCH-UP NEEDED” LIPPIE

  • Choose from 7 shades - from nudes to hot pinks to navy blues - to suit any look
  • Applies opaque, even color in one swipe - no patchiness here!
  • Your lip color won’t budge, allowing you to focus on the important things in life

What People are Saying

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Candied Hearts
Candied Hearts
Bubbly
Bubbly
Angelic
Angelic
Prep
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Mai Tai
Mai Tai
Spicy
Spicy
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Lip Glaze

$17.00

Formulated with natural olive oil, jojoba oil and shea butter, Lip Glaze is the award-winning lip gloss you've got try.

Creamy and hydrating without any stickiness, our PETA-certified cruelty-free and vegan Lip Glaze offers inspired color and a dazzling finish without stickiness.

This item is shelf-stable for 24 months. Use within 12 months of opening for best results.
SHINE WITHOUT STICKINESS. Our PETA-certified cruelty-free and vegan Lip Glaze is made from a 100% natural base of organic jojoba and castor oils to deliver a lacquered finish without any stickiness.
GET HEALTHY, HYDRATED LIPS. With the shine of a gloss but the texture and hydration of a lip butter, Lip Glaze is a unique hybrid lippie that imparts both dazzling shine and intense hydration.
INNOVATIVE APPLICATOR. The unique twist-brush makes application a breeze - simply twist the bottom to release product and apply using the built-in brush tip.
AWARD-WINNING PRO QUALITY. Made in the USA and developed by a professional makeup artist, our Lip Glazes have been honored with two major industry awards: Women’s Health Magazine Best of Beauty 2017 and Essence Magazine Best in Black Beauty 2017.

Organic Castor Oil, Sunflower Polyglycerides, Organic Jojoba Oil, Carnauba Wax, Organic Shea Butter, Olive Oil, Silica, Candelilla Wax, Grapefruit Oil, Argan Oil, Vitamin E; May Contain Titanium Dioxide, Iron Oxides, Lake Dyes

Click here to see our full Ingredient Glossary

What is your return policy?

We have a generous returns and exchange policy. For details, please reference our returns and exchanges page here.

How do I get free shipping?

We offer free shipping for domestic orders above $50 and international orders above $100. This discount will apply automatically once the threshold is met.

When will I get my order?

Domestic orders typically arrive within 8 business days of ordering and international orders typically arrive within 3 weeks. These are just estimates; most orders arrive sooner but may also take longer.

Why do some of your products contain synthetic ingredients?

Our focus is on creating clean cosmetics that do not compromise on safety or quality. We start off with all-natural formulas and supplement with safe synthetics only if needed in order to achieve optimal pigmentation, preservation, or performance. To learn more about the safe synthetics we use and why, please visit read about the Clean15 and read this post.

LEARN MORE ABOUT LIP VELVET

Scroll down for live swatches and an application demonstration from our founder!

YOU WON’T BELIEVE YOUR EYES

  • The cleanest long-wear liquid lipstick on the market, made with 100% cruelty-free ingredients
  • Enjoy a budge-proof, smudge-proof, and kiss-proof matte finish for all-day wear
  • Shea butter, vitamin E, and coconut oil moisturize to minimize flaking or cracking

THE “NO TOUCH-UP NEEDED” LIPPIE

  • Choose from 7 shades - from nudes to hot pinks to navy blues - to suit any look
  • Applies opaque, even color in one swipe - no patchiness here!
  • Your lip color won’t budge, allowing you to focus on the important things in life

What People are Saying

Ballerina Slippers
Ballerina Slippers
Frosting
Frosting
Desert Rose
Desert Rose
Creamsicle
Creamsicle
Sugared Plum
Sugared Plum
Blooming
Blooming
Flaming Coral
Flaming Coral
Damsel
Damsel
Psych
Psych
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Lip Crème

$23.00

Drench your lips in luxurious, creamy color with Lip Crème.

Formulated with a combination of natural and organic jojoba, castor and sunflower oils, this PETA-certified cruelty-free and vegan lipstick delivers bold color and nourishing hydration with just one swipe. 

100% cruelty-free and vegan.

This product is shelf-stable for 24 months. Use within 12 months of opening for best results.
BOLD COLOR THAT HYDRATES, TOO. Our PETA-certified cruelty-free and vegan lipsticks, made from a 100% natural base of organic jojoba and castor oils, deliver bold, hydrating pigment in just one swipe.
AWESOME MAGNETIC CLOSURE. Sturdy aluminum packaging, complete with luxe magnetic closure, ensures that your lipstick won’t open up in your bag or purse.
AFFORDABLE PRO QUALITY: These PETA-certified cruelty-free and vegan natural lipsticks apply like a dream without the hefty price tag.

Sunflower Oil, Organic Castor Oil, Mica, Organic Jojoba Oil, Organic Carnauba Wax, Candelilla Wax, Jojoba Esters, Hydrogenated Vegetable Oil, Grapefruit oil, Orange Peel Wax, Argan Oil, Vitamin E; May Contain Titanium Dioxide, Iron Oxides, Lake Dyes

Click here to see our full Ingredient Glossary

What is your return policy?

We have a generous returns and exchange policy. For details, please reference our returns and exchanges page here.

How do I get free shipping?

We offer free shipping for domestic orders above $50 and international orders above $100. This discount will apply automatically once the threshold is met.

When will I get my order?

Domestic orders typically arrive within 8 business days of ordering and international orders typically arrive within 3 weeks. These are just estimates; most orders arrive sooner but may also take longer.

Why do some of your products contain synthetic ingredients?

Our focus is on creating clean cosmetics that do not compromise on safety or quality. We start off with all-natural formulas and supplement with safe synthetics only if needed in order to achieve optimal pigmentation, preservation, or performance. To learn more about the safe synthetics we use and why, please visit read about the Clean15 and read this post.

LEARN MORE ABOUT LIP VELVET

Scroll down for live swatches and an application demonstration from our founder!

YOU WON’T BELIEVE YOUR EYES

  • The cleanest long-wear liquid lipstick on the market, made with 100% cruelty-free ingredients
  • Enjoy a budge-proof, smudge-proof, and kiss-proof matte finish for all-day wear
  • Shea butter, vitamin E, and coconut oil moisturize to minimize flaking or cracking

THE “NO TOUCH-UP NEEDED” LIPPIE

  • Choose from 7 shades - from nudes to hot pinks to navy blues - to suit any look
  • Applies opaque, even color in one swipe - no patchiness here!
  • Your lip color won’t budge, allowing you to focus on the important things in life

What People are Saying

Daily Essentials

Daily Essentials

$59.00 $53.00

INCLUDED IN THIS BUNDLE:

  • Lip Glaze in Angelic
  • Lip Velvet in Sugarbear
  • Lip Crème in Desert Rose

100% cruelty-free and vegan.

These products are shelf-stable for 24 months. Use within 12 months of opening for best results.

MORE COLOR. LESS COST. Try all of our fan-favorite lip products—Lip Glaze, Lip Velvet, and Lip Crème—in a gorgeous trio of everyday shades (and for $6 less than if you bought them separately!).

BOLD COLOR THAT HYDRATES, TOO. Our PETA-certified cruelty-free and vegan lip products, all made with nourishing butters and oils, deliver bold, hydrating pigment in just one swipe.

AFFORDABLE PRO QUALITY: Developed by a professional makeup artist, our natural lip products apply like a dream without the hefty price tag.

Lip Glaze: Organic Castor Oil, Sunflower Polyglycerides, Organic Jojoba Oil, Carnauba Wax, Organic Shea Butter, Olive Oil, Silica, Candelilla Wax, Grapefruit Oil, Argan Oil, Vitamin E; May Contain Titanium Dioxide, Iron Oxides, Lake Dyes

Lip Velvet: Coconut Alkanes, Isododecane, Hectorite Clay, Polypropylsisesquioxane (silicone to coat pigments), Trimethylsiloxysilicate (silicone to coat pigments), Fractionated Coconut Oil, Shea Butter, Sunflower Seed Wax, Argan Oil, Vitamin E, Iron Oxides and/or FD&C Pigments, Titanium Dioxide

Lip Crème: Sunflower Oil, Organic Castor Oil, Mica, Organic Jojoba Oil, Organic Carnauba Wax, Candelilla Wax, Jojoba Esters, Hydrogenated Vegetable Oil, Grapefruit oil, Orange Peel Wax, Argan Oil, Vitamin E; May Contain Titanium Dioxide, Iron Oxides, Lake Dyes

Click here to see our full Ingredient Glossary

What is your return policy?

We have a generous returns and exchange policy. For details, please reference our returns and exchanges page here.

How do I get free shipping?

We offer free shipping for domestic orders above $50 and international orders above $100. This discount will apply automatically once the threshold is met.

When will I get my order?

Domestic orders typically arrive within 8 business days of ordering and international orders typically arrive within 3 weeks. These are just estimates; most orders arrive sooner but may also take longer.

Why do some of your products contain synthetic ingredients?

Our focus is on creating clean cosmetics that do not compromise on safety or quality. We start off with all-natural formulas and supplement with safe synthetics only if needed in order to achieve optimal pigmentation, preservation, or performance. To learn more about the safe synthetics we use and why, please visit read about the Clean15 and read this post.

LEARN MORE ABOUT LIP VELVET

Scroll down for live swatches and an application demonstration from our founder!

YOU WON’T BELIEVE YOUR EYES

  • The cleanest long-wear liquid lipstick on the market, made with 100% cruelty-free ingredients
  • Enjoy a budge-proof, smudge-proof, and kiss-proof matte finish for all-day wear
  • Shea butter, vitamin E, and coconut oil moisturize to minimize flaking or cracking

THE “NO TOUCH-UP NEEDED” LIPPIE

  • Choose from 7 shades - from nudes to hot pinks to navy blues - to suit any look
  • Applies opaque, even color in one swipe - no patchiness here!
  • Your lip color won’t budge, allowing you to focus on the important things in life

What People are Saying

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Mix + Match

Lip Bundle

$53.00 ($59.00 value)

Say hello to your ultimate clean lip color wardrobe!

Lip Velvet, one of our all-time best-selling products, is a liquid-to-matte lipstick that dries down to a comfortable budge-proof finish.

Lip Crème drenches your lips in luxurious, creamy color.

Lip Glaze offers inspired color and a dazzling finish without stickiness.

Customize Your Bundle

MORE COLOR. LESS COST. Try all of our cult-favorite lip products—Lip Velvet, Lip Crème, and Lip Glaze—for less than if you bought them separately!
BOLD COLOR THAT HYDRATES, TOO. Our PETA-certified cruelty-free and vegan lip products, all made with nourishing butters and oils, deliver bold, hydrating pigment in just one swipe.
AFFORDABLE PRO QUALITY. Developed by a professional makeup artist, our natural lip products apply like a dream without the hefty price tag.

Lip Velvet: Coconut Alkanes, Isododecane, Hectorite Clay, Polypropylsisesquioxane (silicone to coat pigments), Trimethylsiloxysilicate (silicone to coat pigments), Fractionated Coconut Oil, Shea Butter, Sunflower Seed Wax, Argan Oil, Vitamin E, Iron Oxides and/or FD&C Pigments, Titanium Dioxide

Lip Crème: Sunflower Oil, Organic Castor Oil, Mica, Organic Jojoba Oil, Organic Carnauba Wax, Candelilla Wax, Jojoba Esters, Hydrogenated Vegetable Oil, Grapefruit oil, Orange Peel Wax, Argan Oil, Vitamin E; May Contain Titanium Dioxide, Iron Oxides, Lake Dyes

Lip Glaze: Organic Castor Oil, Sunflower Polyglycerides, Organic Jojoba Oil, Carnauba Wax, Organic Shea Butter, Olive Oil, Silica, Candelilla Wax, Grapefruit Oil, Argan Oil, Vitamin E; May Contain Titanium Dioxide, Iron Oxides, Lake Dyes

Click here to see our full Ingredient Glossary

What is your return policy?

We have a generous returns and exchange policy. For details, please reference our returns and exchanges page here.

How do I get free shipping?

We offer free shipping for domestic orders above $50 and international orders above $100. This discount will apply automatically once the threshold is met.

When will I get my order?

Domestic orders typically arrive within 8 business days of ordering and international orders typically arrive within 3 weeks. These are just estimates; most orders arrive sooner but may also take longer.

Why do some of your products contain synthetic ingredients?

Our focus is on creating clean cosmetics that do not compromise on safety or quality. We start off with all-natural formulas and supplement with safe synthetics only if needed in order to achieve optimal pigmentation, preservation, or performance. To learn more about the safe synthetics we use and why, please visit read about the Clean15 and read this post.

LEARN MORE ABOUT LIP VELVET

Scroll down for live swatches and an application demonstration from our founder!

YOU WON’T BELIEVE YOUR EYES

  • The cleanest long-wear liquid lipstick on the market, made with 100% cruelty-free ingredients
  • Enjoy a budge-proof, smudge-proof, and kiss-proof matte finish for all-day wear
  • Shea butter, vitamin E, and coconut oil moisturize to minimize flaking or cracking

THE “NO TOUCH-UP NEEDED” LIPPIE

  • Choose from 7 shades - from nudes to hot pinks to navy blues - to suit any look
  • Applies opaque, even color in one swipe - no patchiness here!
  • Your lip color won’t budge, allowing you to focus on the important things in life

What People are Saying