The Clean15™ Guarantee:

The Clean15 Guarantee: No cheap fillers or unnecessary fluff. Just the good stuff, delivered in 15 or fewer ingredients per base formula.

Our makeup motto — Safety, meet Swagger — is more than just words: it’s about keeping you looking and feeling great thanks to our minimalist approach to formulating and commitment to creating top notch clean, cruelty-free and vegan cosmetics.

“Less is more” has never been truer than when it comes to ingredients in your makeup and skincare. With our Clean15 Guarantee, you can easily live that truth with pro-grade products made with a simplified roster of safe* ingredients.

Here are just a few examples of what you won’t find in our products: parabens, phthalates, synthetic fragrance or flavor, and more than 1,500 other ingredients that do more harm than good. 

So what is allowed in our products? Skin-loving botanicals, butters, oils, and waxes; gorgeous pigments; ECO-CERT approved preservatives for your protection; and other luxe ingredients that contribute to a high-quality product that looks good on you and is good for you, your skin, and the environment.

*A word about safe: we understand there is no universally accepted definition of what clean, green, or safe means within the beauty space. At CLOVE + HALLOW, these words mean that all ingredients, natural or otherwise, have been well-researched for safety and selected based on serving a necessary function - such as pigment, preservation, or performance. Additionally, we stay on top of new research to ensure that our formulations are consistent with modern science. If you have a question about a specific ingredient, please don’t hesitate to contact customer service.