The Clean15™ Guarantee: No cheap fillers or unnecessary fluff. Just the good stuff, delivered in 15 or fewer ingredients per base formula.
Our makeup motto — Safety, meet Swagger — is more than just words: it’s about keeping you looking and feeling great thanks to our minimalist approach to formulating and commitment to creating top notch clean, cruelty-free and vegan cosmetics.
“Less is more” has never been truer than when it comes to ingredients in your makeup and skincare. With our Clean15™ Guarantee, you can easily live that truth with pro-grade products made with a simplified roster of safe* ingredients.
Here are just a few examples of what you won’t find in our products: parabens, phthalates, synthetic fragrance or flavor, and more than 1,500 other ingredients that do more harm than good.
So what is allowed in our products? Skin-loving botanicals, butters, oils, and waxes; gorgeous pigments; ECO-CERT approved preservatives for your protection; and other luxe ingredients that contribute to a high-quality product that looks good on you and is good for you, your skin, and the environment.
*A word about safe: we understand there is no universally accepted definition of what clean, green, or safe means within the beauty space. At CLOVE + HALLOW, these words mean that all ingredients, natural or otherwise, have been well-researched for safety and selected based on serving a necessary function - such as pigment, preservation, or performance. Additionally, we stay on top of new research to ensure that our formulations are consistent with modern science. If you have a question about a specific ingredient, please don’t hesitate to contact customer service.