Mission + Values
CLOVE + HALLOW was among the first to create truly conscientious beauty products that still look and feel luxurious. We’re not stopping now. Look for safe formulations with even more efficacious ingredients and packaging that’s more sustainable and more substantial. And, as always, all of our products are 100% PETA-certified cruelty-free and vegan.
There’s no such thing as perfect, but we’re trying! CLOVE + HALLOW is a Certified Net Plastic Neutral business and offers carbon-neutral shipping options with each order. When it comes to packaging, we prioritize post-consumer recycled plastics but also utilize bioplastics, infinitely recyclable glass, and refillable options. Read more about our sustainability practices here. [link to Sustainability page]
In a world of fear-mongering clean beauty brands, we’ll give it to you straight: “Natural” doesn’t necessarily mean “better” for you or the environment. Natural ingredients are often mislabeled (for example, iron oxide pigments and zinc oxide SPF are legally required to be lab synthesized), irritating (hello, essential oils!), and even destructive to our planet due to irresponsible agricultural practices. That’s why we use both natural ingredients and safe synthetics, A.K.A. synthetic ingredients that have been reviewed for safety and undergone toxicological analysis.
When do we use a safe synthetic, and why? We call it “The 3 Ps”: preservation, pigment, or performance. If a safe synthetic is necessary for any of these functions, we’ll gladly utilize it to deliver the best product possible.
We also believe a minimalist ingredient list not only benefits the earth, but also gives our customer more power in decision making. Since the beginning, we’ve formulated according to our Clean15™ Guarantee of just 15 or fewer ingredients per base formula. Read more about our Clean15™ Guarantee. [link to Clean15 page]
Finally, we’ve brought production of our products—save for a few, like Lip Velvet and Conceal + Correct—in-house. The benefits are two-fold: We control the amount of waste created and the purity of ingredients, and you have to wait way less time for out-of-stock products to come back.
INCLUSIVITY + ADVOCACY
CLOVE + HALLOW is a safe space for BIPOC and people of all gender identities, sexualities, abilities, sizes, shapes, and beliefs.
In particular, the exclusion of BIPOC from the beauty industry—and particularly the “clean” sector—has gone on long enough. That’s why we start with the darkest and lightest skin tones and then work our way inwards when developing new shade ranges. When you shop with us, you get thoughtful, true-to-life tones, not cheap marketing ploys.
And because mental health issues are essential to who we are, we’ve made it our mission to shed light on what it’s really like to struggle with mental illnesses like depression and anxiety.
But we don’t just talk the talk. Action and advocacy is at the core of everything we do. If you’d like to learn more about our Advocacy, click here.